Writing Services


A+ Writing Service

Custom Essay Writing Services Custom Essay Writing Services

Custom Essay Writing Services
Marketing
Marketing
ACKNOWLEDGEMENT

I thank all those people who helped me in this summer training project. First of all I would like to express my profound gratitude to who gave me this opportunity to do this project. He always remained a wonderful guide and supporter throughout this project.
I sincerely thank Operations who have been the constant source of guidance and encouragement.
I would like to thank my institute also where I got all the knowledge and skill required for this project. I also thank for his intellect stimulation, moral support and constant inspiration throughout the project. Under his guidance, my project has attained the goal reality and success.
In the end I wish to acknowledge my thanks to all the staff members of the BHARTI AIRTEL for providing all necessary assistance when required.

VIKASH KUMAR SINGH

INFORMATION SHEET

Name of the company : Bharti Airtel Limited
Address of the company : Bharti Airtel
Okhla phase 3
B-22 N. Delhi
Website address Airtel.in
Date of internship Commencement : 21st May10
Date of internship Completion : 20th july10
Signatures and Name of the industry Guide : MR. Naveen sharma
Designation of the industry Guide : Executive marketing
Student’s Name : Vikash kumar singh
Student’s Roll Number : 15045
Student’s E-mail ID : vikash.singh0509@gmail.com
Student’s Mobile/ residence numbers : Mobile No. 8010479888

Executive Summary

The project aims at understanding the customer acquisition and retention of Airtel and its impact on the perception of Airtel Cellular Services. Research has demonstrated conclusively that it is far more costly to win a new customer than it is to maintain an existing one. And there is no better way to retain a customer than to exceed his expectations. For this purpose it is essential to know the level of customer satisfaction. The focus of my research was the measurement of customer satisfaction level for the services provided by Bharti Airtel. The research was done for the corporate clients of Bharti Airtel. My job was not only to represent the Corporate Sales Dept. and collect the feedback from the clients but also to get the major complaints resolved through internal counselling. There can be no better opportunity to interact with the external as well as the internal customers of an organization. Finally the results of the research verify the fact that keeping the customer satisfied is the best strategy to not only retain the existing customers but also to expand the business to new horizons.

TABLE OF CONTENT
1. INTRODUCTION:
i. research objectives
ii. research methodology
iii. limitations

2. chapter i
(literature review)

3. chapter ii, iii & iv
(findings)

4. chapter v
(Summary of Findings)

5. chapter vi
(conclusions & suggestions)

6. bibliography
7. APPENDIX

INTRODUCTIOn

Objectives

To study the importance and development of tele – communication industry in today’s scenario.

To understand the various customer acquisition Strategies which Airtel has adopted to survive in highly competitive cell phone industry.

To make a comparative study of the major players in Indian Service Provider.

RESEARCH Methodology

The methodology adopted for this project is exploratory in nature since there is no hypothesis that has to be tested. The conclusions have been drawn by exploratory research work.

There have been two sources of information collected:

a) Primary Sources

The project marketing research is performed with simple of size of 500 people. A simple random technique is used for sampling. The sampling frame consist of all the customers having Airtel connection (either Broadband & Land line) in the city. I have met retailers of the Airtel of the company and have been able to get first hand information regarding the product, its features and the buying patterns of the product. Their input has been valuable.

b) Secondary Sources

Secondary source has played a vital role to play in this report. A good amount of data has been collected from various published articles and reports found in magazines and journals. Another vital source has been the Internet and particularly the companies own website.

limitations

➢ Time constraint- The time constraint refers to the amount of time available to complete a project.

➢ Money constraints- The cost constraint refers to the budgeted amount available for the project.

➢ Availability of information- A Research largely depends on the information available to achieve its objectives the availability of information is also a major concern in this Project report.

➢ Biasness of the Data- The data collected is secondary in nature. So the user may have different objective and may have used it accordingly. So the data available may be bias.

chapter i (literature review)

TELECOMMUNICATION MARKET IN INDIA

The Indian telecommunications Network with 250m telephone connections is the fifth largest in the world and is the second largest among the emerging economies of Asia. Today it is the fastest growing market in the world and represents unique opportunities for UK companies in the stagnant global scenario. Tele-density, which was languishing at 2% in 1999, has shown an impressive jump to 9.5% in 2006 and 10.5% in 2010 and is set to increase to 20% in the next five years beating the Govt. target by three years. Accordingly, India requires incremental investments of USD 20-25 bln for the next five years.
Private operators have made mobile telephony the fastest growing (over 164% p.a.) in India. With more than 33 million users (both CDMA and GSM), wireless is the principal growth engine of the Indian telecom industry. Given the current growth trends, cellular connections in India will surpass fixed line by late 2004/early 2005. Intense competition between the four main private groups - Bharti, Vodafone, Tata and Reliance and with the State sector incumbents-BSNL and MTNL has brought about a significant drop in tariffs. There has been almost 74% in cell phone charges, 70% in ILD calls and 25% drop in NLD charges, resulting in a boom time for the consumers.
The Government has played a key enabling role by deregulating and liberalising the industry, ushering in competition and paving the way for growth. While there were regulatory irregularities earlier, resulting in litigation, these have all been addressed now. Customs duties on hardware and mobile handsets have been reduced from 14 percent to 5 percent.
The Indian government has merged the IT and Telecom Ministries to speed up reforms and decision on the Communication Convergence Bill to enable the common regulation of the Internet, broadcasting and telecoms will be taken after the new Government assumes responsibilities in may this year. An independent regulatory body (TRAI) and dispute settlement body (TDSAT) is fully functional.

INDIAN CELLULAR MARKET

The Bharti Group, which operates in 23 circles, continues to be the country's largest cellular operator, with 50 lakh subscribers. BSNL, which operates in 22 circles, has a subscriber base of 37 lakh subscribers. Thus BSNL stands second largest cellular operator in terms of subscriber base at the end of the fiscal ending March 31, 2010, displacing Vodafone from the second position.
Vodafone, which operates in only eighteen circles, is the third largest operator with a subscriber base of 32 lakh. Unlike fellow public sector undertaking, MTNL, which operates in Mumbai and Delhi, BSNL has been a very aggressive player in the market. "Cellular operators who expected BSNL to go the MTNL way, were taken by surprise and did not take effective steps to counter it, till it was too late in the day," said a telecom analyst.

Belying fears of a slowdown in cellular subscriber acquisitions, the cell club has reported a 7.92% growth, the highest growth in any month so far, during March 2005. Year-on-year, the cellular subscriber base in the country has almost doubled in March 2005, and is expanding at the rate of 25% per year thereafter.

The cellular subscriber club expanded by 21.31 lakh last month. This is much higher than 5.9 lakh subscribers added in February 2005 and 2.13 lakh in January 2005. Idea, which operates in Seven circles, is the fourth largest operator with a subscriber base of 17.80 lakh, higher than BPL's 11.31 lakh subscribers across four circles. The subscriber numbers per operator drop sharply with the sixth largest operator, Spice Communications, having a subscriber base of 9.40 lakh, followed by Reliance Telecom's 8.9 lakh subscribers. MTNL is the ninth largest operator, with a base of 8.32 lakh subscribers.

While the subscriber base-jumped by 3.38% to 44.39 lakh in the metros, subscriber base of category A circles of Maharashtra, Gujarat, Andhra Pradesh, Karnataka and Tamil Nadu jumped by 10.18 % to reach 43.64 lakh. Category B circles of Kerala, Punjab, Haryana, Uttar Pradesh (West), Uttar Pradesh (East), Rajasthan, Madhya Pradesh and West Bengal recorded a jump of 10.69%, with a total base of 33.74 lakh subscribers. Circle C has reported 12.74 % growth with subscriber numbers jumping to 5.08 lakh.

Among the metros, while Mumbai added 1,63,180 subscribers, higher than the 1,58,646 added by Delhi, the Capital's cellular subscriber base of over 80 lakh is still higher than Mumbai's 66.89 lakh. While the cellular industry has been on roll for the first three quarters of the previous financial year with an average of 16.75 lakh monthly additions in the third quarter, the first two months of 2010 had seen the growth slowing down.

[pic]

GSM MARKET IN INDIA

Regional Interest Groups - GSM India

[pic]

With a population of around 1.1 billion growing at roughly 1.7 per cent a year, India is potentially one of the most exciting GSM markets in the world. After two rather difficult years, the past 12 months have seen the region's promise beginning to come to fruition. Much of this success can be attributed to the stabilisation of the licensing and regulatory environment.

India's telecommunications have undergone a steady liberalisation since 1994 when the Indian government first sought private investment in the sector. More significant liberalisation followed in 1996 with the licensing of new local fixed line and mobile service providers. However, it has been the government's New Telecom Policy (1999) that has had the most radical impact on the development of GSM services. 'The policy's mission statement is 'affordable communications for all', There is a genuine commitment to creating a modern and efficient communications infrastructure that takes account of the convergence of telecom, IT and media. In addition, the policy places significant emphasis on greater competition for both fixed and mobile services.'

Competition in the mobile sector has already had a visible impact on prices with calls currently costing less than 9 cents per minute. This means that service costs have fallen by 60 per cent since the first GSM networks became live in 1995. It also helps explain why a recent Telecom Asia survey revealed that more than 70 per cent of Indian mobile subscribers felt that prices were now at a reasonable level.
One of the challenges facing GSM operators in India is the diversity of the coverage regions -from remote rural regions to some of the most densely populated metropolitan areas in the world. India has more than 40 networks, which cover the seven largest cities, over 7000 towns and several Lacs villages. Such depth of coverage has required enormous investment from India's operators. It is estimated that more than Rs200 billion had been invested in India's GSM industry by mid-2000, a figure that is set to be supplemented by a further Rs. 300 billion over the next five years.

The good news is that subscriber growth is beginning to look healthy. With India's low PC penetration and high average Internet usage -at 14-20 hours a month per user it is comparable to the US -the market for mobile data and m-commerce looks extremely promising. WAP services have already been launched in the subcontinent and the first GPRS networks are in the process of being rolled out. In the year ahead, GSM India will work with its members to realise the potential of early packet services in anticipation of the award of 3GSM licences.

India fastest growing GSM mart
India is expected to have 145 million GSM (global system for mobile communications) customers by 2010-08 compared to 26 million subscribers as on March 2005, according to the Global Mobile Suppliers Association. "For GSM, India is a success story. It is one of the fastest growing markets with its subscriber base doubling in 2005. At this pace, the target of 150 million subscribers by 2010-2008 is definitely achievable," Alan Hadden, president of GSA, said at a news conference in New Delhi. Globally, the GSM market reached 1 billion users in February 2005, he said, adding GSM accounted for 80 per cent of the new subscriber growth in 2005."Almost every Latin American operator has chosen GSM. In North America GSM growth is bigger than CDMA (code division multiple access)," he said. Commenting on the raging debate over GSM versus CDMA in mobile services arena, Hadden said: "GSM is the world's most successful mobile standard with over 1 billion users, and is an open mobile standard. It also supports automatic international roaming, which is a major contributor to business plans."

India’s GSM mobile firms’ revenue up 30 pct
India’s private telecoms firms offering GSM-based mobile services reported a 24 percent rise in revenue in the year to March 2010 but said future growth rates could slow because of heavy taxes on the nascent industry. Although India’s mobile sector is the world’s fastest growing major wireless market, it is amongst the highest taxed industries in the country. Mobile carriers pay as much as 25 percent of their revenue as licence fee, spectrum charges and other taxes. The Cellular Operators Association of India (COAI) said revenue for fiscal 2003/04 stood at 83.08 billion rupees ($1.86 billion) compared with 64 billion rupees a year earlier. According to T.V. Ramachandran, director general at COAI, “These revenue growth rates cannot be maintained unless there is a concerted effort by the government to cut excessive levies and allow sharing of infrastructure”

“But the potential to do much better exists as there is still huge demand in the sector.” Ramachandran said the sector was still losing money but declined to elaborate. Sales jumped because of a doubling of the GSM (Global System of Mobile Communications) user base as more people entered the flourishing market thanks to one of the lowest call rates in the world. But the monthly average revenue per user, a key measure of profitability, declined 17.4 percent to 432 rupees in the fourth quarter compared with 523 rupees in the first quarter due to a cut in tariffs and excessive competition among companies. Growth slowing, demand untapped: The association has not included the financial performance and the GSM-user base of state-run firms Bharat Sanchar Nigam Ltd, the second-ranked player, and Mahanagar Telephone Nigam Ltd, Ramachandran said. There are 150 million GSM customers and more than 96 million users of the rival CDMA-based mobile services in the country.
The pace of growth in monthly additions is slowing after just 1.25 million users took up the service in April compared with 1.9 million in the previous month and 1.63 million in February. Ramachandran blamed the slowdown on a majority of small GSM operators being unable to expand networks into rural swathes where demand remained largely untapped.
“Our surpluses are not enough to cover costs of network expansion and financing charges on loans. We are making money only to cover operating expenses,” he said. Carriers are now subsidising handset costs to woo users into the underpenetrated industry forecast to have more than 250 million customers by 2010. Roughly three percent of Indians own a mobile phone compared with about 20 percent in China. About a dozen firms such as Bharti Airtel Ltd, 28 percent owned by Singapore Telecommunications, Reliance Infocomm Ltd and the Indian GSM-unit of Vodafone group battle in the hotly competitive sector.

DOES GSM HAVE THE EDGE?

[pic]

GSM operators are not the only ones who are worried about the rapid strides made by CDMA mobile players Reliance Infocomm and Tata Indicom in the Indian cellular market?
The GSM suppliers – both handset and equipment - who incidentally also have their other foot firmly placed in the CDMA pie, are beginning to lose some sleep over what was earlier termed as `niche’ and `minuscule’ data carriage market by the operators .
Apart from the strong success of the two CDMA operators whose networks are based on code division multiple access (CDMA), the miserable showing of the four global standard for mobile (GSM) based networks that launched general packet radio service (GPRS) service for data connectivity in last three years, has the vendors worried. Global mobile Suppliers Association (GSA) now believes that even though India will primarily remain a voice traffic-led market in next two-three years, the data traffic component will grow by 25-30 per cent, an optimism that it’s trying to make GSM operators feel as well.

THE CDMA CHALLENGE

CDMA players had launched their services with CDMA 2000 1X-based networks, which can give hi-speed, always-on connectivity to the Internet, and other data services. GSM operators, on the other hand, have had to migrate from the frustrating experience of WAP (wireless application protocol) to GPRS, which has not significantly improved the subscriber’s experience of surfing the Net on/from mobile.
The top brass of GSA, an organisation comprising Nokia, Siemens, Ericsson, Alcatel and Lucent Technologies - met on Tuesday in the capital to persuade the operators to adopt EDGE (Enhanced Data rates for GSM Evolution) and leave GPRS behind as a dream gone sour.
Only Airtel, Vodafone, BPL Mobile and Idea Cellular had launched GPRS, but the data transfer speeds of GPRS have been abysmal. The field trials gave a speed of around 54 kbps, but the actual speeds have not exceeded 14-18 kbps, a major reason why GPRS growth has been so slow. As against the total GSM cellular base of 5.61 crore, the country has between 2,80,000 lakh GPRS users only. In comparison, the two CDMA operators have about 120 lakh connections. All these sets are data compliant. Though no figures are available as to how many use these for data services, the figure is believed to be respectable as a percentage ratio for CDMA.

Bharti is almost there
But first, the EDGE! Bharti Cellular is close to commercially launching its EDGE service in Delhi and Mumbai by end May or early June, sources said. The company was the first to conduct field trials in November with its equipment supplier Ericsson. Idea too held EDGE field trials in February this year with its vendor Nokia. Vodafone and BPL are yet to hold the trials. The two companies would eventually migrate to EDGE, but perhaps after seeing the response to Bharti’s service.
EDGE holds the promise of delivering data speeds of around 170-180 kbps (as against the theoretical speed of around 380 kbps) which, if achieved, promises the launch of many data applications. The scalable cost of migrating from GPRS to EDGE is not too high and mainly comprises software upgrades in case of a modern network such as Bharti and Hutch, claimed chairman of GSA India chapter Rakesh Malik.

Will GSM maintain its headstart?

At the GSM Evolution Forum held in New Delhi, GSA president Alan Hadden predicted that GSM growth will far outstrip CDMA as was happening globally. He felt India could have as many as 200 million GSM subscribers by 2010-2008, up from nine million in December 2004. According to GSA, there are over 1.1 billion GSM subscribers worldwide as against 250 million CDMA customers. The revenue of top 25 global operators from data averages 18 per cent and 22 of these operators run GSM networks. Overall, there are 76 operators in 50 countries that have committed to deploy EDGE.
Almost every country has a GSM-based network and even those US operators, which operated on now-defunct TDMA technology, were migrating gradually to GSM, not CDMA, pointed out Hadden at the GSM Evolution Forum. The Forum is a global GSA program to assist the operators for evolution to third generation (3G) technologies. “People are using their phones for much more than voice. Fifteen networks have commercially launched EDGE as it can run 3G like services in the existing spectrum for the operators without needing a 3G license. Even the migration to a full-fledged 3G level of Wideband CDMA (WCDMA) will be smooth with EDGE,” said Hadden.
“Besides, the automatic roaming provided by GSM networks in almost 200 countries is a power that CDMA doesn’t give you. We know for sure that almost 20-25 per cent of the revenue for some GSM operators comes from roaming customers,” he added. But CDMA is no pushover with Korea and Philippines as the shining jewels in its crown. The first CDMA 2000 1X was commercially deployed in October 2000.

Already, 81 operators have launched 77 CDMA 2000 1X networks whereas nine have launched services based on 1xEV-DO platform across Asia, the Americas and Europe. At least, 16 new 1X and six 1xEV-DO networks are scheduled to be deployed in 2004, according to CDMA Development Group. EV-DO and EV-DV are the next level of evolution on the CDMA 2000 1X platform, capable of delivering services comparable to 3G WCDMA.


Where are the models?

What will matter a lot in this war will be the availability of EDGE compliant handsets at affordable rates. While the two CDMA operators have been giving out handsets that can give hi-speed data transfer, same has not been the case with GSM. Even now, GPRS handsets have not become commonplace and GPRS feature is found only in mid and high-end segment handsets.

End sum game

When the networks deploy EDGE, subscribers can expect the delivery of advanced mobile services such as easy downloading of video and music clips, full multimedia messaging, besides high-speed Internet and e-mail access, provided their handset supports all this.
But the real cruncher will be the migration at a later stage to 3G technologies such as WCDMA, EV-DO or EV-DA as and when the government decides what to do with the 3G licences. WCDMA for example promises delivery of a phenomenal 2 megabytes per second (mbps), equivalent to what a leased line in many middle level corporates gives.

More importantly, WCDMA will spawn a whole new range of full motion audio-video applications, including video telephony. GSM lobby may continue to remain gung ho over the future of their technologies over that boosted by the American firms Qualcomm and Motorola, but Indian market could well throw an interesting scenario that industry experts will do well to watch. In the coming months, Reliance plans to offer its CDMA subscribers much more than what GSM players intend to deliver through their EDGE for their subscribers.

Who succeeds in this battle for mobile customer’s eyeballs is most difficult to predict. A Korea and Japan may not be waiting to happen in India, but India will probably be more like the Chinese market with both standards co-existing. For now, GSM rules!

Airtel (Bharti Airtel Ltd.)
[pic]
Bharti Airtel Limited was incorporated on July 7, 1995 for promoting investments in telecommunications services. Its subsidiaries operate telecom services across India. Bharti Airtel is India's leading private sector provider of telecommunications services based on a strong customer base consisting of 50 million total customers, which constitute, 44.6 million mobile and 5.4 million fixed line customers, as of March 31, 2010.
Airtel comes to us from Bharti Airtel Limited - a part of the biggest private integrated telecom conglomerate, Bharti Enterprises. Bharti provides a range of telecom services, which include Cellular, Basic, Internet and recently introduced National Long Distance. Bharti also manufactures and exports telephone terminals and cordless phones. Apart from being the largest manufacturer of telephone instruments in India, it is also the first company to export its products to the USA. Bharti has also put its footsteps into Insurance and Retail segment in collaboration with Multi- National giants. Bharti is the leading cellular service provider, with a footprint in 23 states covering all four metros and more than 50 million satisfied customers.

SERVICES

[pic]

Airtel Prepaid

Airtel Prepaid, the Ready Cellular Card from Airtel comes to you from Bharti Enterprises, India's leading integrated telecom service provider. Going mobile with Airtel Prepaid is a new way of life. With a host of great features, also simple to use, Airtel Prepaid makes everything that you dreamt and believed, possible.

Total Cost Control

You can control your Airtel Prepaid like never before. No more rentals or deposits – simply recharge as much as you need to from as low as Rs. 10, to as high as Rs. 10,000/-.

Pre activated STD/ISD without deposits or rentals

You can now enjoy a pre-activated STD/ISD on your Airtel Prepaid. No more paying deposits or having a minimum balance in your account to make an STD/ISD call. Hassle-free calls are here to stay!

Strong Network Coverage

Enjoy complete clarity when calling with Airtel’s world-class technology and unbreakable network coverage that spans over 23 circles across the country.

Instant Balance and Validity Enquiry

Your account balance is updated on the screen of your handset at the end of each chargeable call. You can also call 123 from your mobile phone and listen to the voice announcement or simply dial *123#, press 'OK' or 'YES' button and your account balance will be displayed on the screen of your handset.

Recharge your Airtel Prepaid

Recharging is Easy. The calling value on your card keeps reducing as you make calls or use any other chargeable service. Choose the Airtel Prepaid Recharge Coupon that’s right for you, from a variety of tailor– made recharge coupons with different denominations, which are available at a number of outlets across your city. Simply follow the procedure mentioned below, to recharge your phone.

Prepaid Roaming

Airtel Prepaid comes preactivated with 'National Roaming', so you stay connected no matter wherever you are. You can also send or receive MMS, check your email and access other GPRS services while roaming in India as you would in your own city. While traveling abroad you can receive calls & send or receive SMS.

Other Services

Airtel brings you, a wide range of Services that will change the way you communicate. Try them and discover a whole new world of fun and excitement.

Call management Services

Call waiting, call hold, call divert and Caller Line Identification Presentation – all with your Airtel prepaid connection.

Voice Mail

When your handset is switched off, or you’re too busy to answer the phone, Airtel Voicemail will answer your calls and record a message. The best part is that there's no extra monthly cost for setting up Voicemail - you just pay for the phone call when you use the service.

SMS (Short Messaging Service)

Send messages quickly and easily using text, if it's too noisy to talk or you don't have much time. It's the way to share those interesting one-liners, important reminders and rib-tickling jokes, with anyone, anytime, anywhere in the world.

Subscription Alerts

Get regular alerts on news, jokes, business, health and films on your Airtel mobile phone with Subscription Services. SMS to 3333 for News, for Jokes, for Business News, for Sports Alerts & for Vaastu tips.

MMS (Multi-media Messaging Service)

Jazz up your messages with pictures, images and video clippings, with MMS from Airtel! To activate MMS on your phone, SMS 'MMS' to 56465 and save service settings.

Airtel Live!

Make your mobile the most happening entertainment destination with Airtel Live! Airtel brings you the latest in entertainment and information services, right on your phone!

Airtel Live! WAP Services:

Download the latest ring tones, games, wallpapers, videos and much more. You can also get news clips, watch live TV and download full songs on you phone. To get Airtel Live! settings on your phone, SMS 'Live' to 56465 and save the settings that you receive as your preferred connection. Airtel Live! Portal can be accessed from you GPRS enabled phone, by sending a SMS 'FUN' to 56465.

Airtel Live! Voice Services:

Just Dial 56465, and name the service. For e.g. say ring tones to download your favorite ring tones. You can also choose a variety of content options like Live Cricket Commentary, latest National / International News, Movie

Airtel Live! SIM Services:
Access loads of fun content and exciting services like cricket, stocks, on your phone at the touch of a few buttons with Airtel Live! SIM based Services on your SIM card menu. To download new services on your Airtel SIM, choose the "What's new" option under the "Airtel services" menu.

Airtel Live! SMS Services:

You can enjoy a host of services by sending a keyword as an SMS to 56465! Choose Astrology / Horoscope, Cricket, Bollywood / Hollywood / Indi Pop Ring tones. In case you need assistance SMS, Help to 56465.

Hello Tunes

Tired of that boring old ‘tring tring’ on your phone? Well now when a friend calls, you can make them groove to the hottest new tracks burning up the music charts with Hello Tunes from Airtel! You get a wide choice of songs in the Popular & New Arrivals categories that are updated regularly. What's more you can directly call the number for your kind of music, e.g. call 678005 for English New and 678001 for Hindi New. This would directly take you to your favorite artist's Hello Tunes listing.

Copy a Hello Tune

Get the tune you want, all you have to do is call 55055 and follow the simple voice instructions to copy your favorite Hello Tunes. Once inside the copy feature, just key in the 10-digit Airtel mobile number you want to copy the Hello Tune from and you get the same Hello Tune assigned to your number.

Gift a Hello Tune

Forget gifting chocolates, flowers and greeting cards. Say it with a song instead! Gift a Hello Tune to that special someone. Just call 55055 and choose the song that you want to gift. Follow the simple voice instructions and key in the 10-digit Airtel
mobile number that you want to gift the Hello Tune to. You will get an SMS notification upon successful receipt of that gift.

Buy Music - Airtel Music Shops

Buying your favorite Hello Tune or Ring tone is as simple as recharging your phone with talk time. Simply walk into your nearest Airtel Shop and walk out with your favorite song. Choose from Bollywood Hits to Indipop Remixes, Hard Rock to Gujrati Garba, Bhajans to Jazz, Bhangra Beats to foot tapping Tamil Hits from a list of more than 18000 songs.

Reach us Anytime Anywhere

In case you need assistance, dial '121' - our toll-free number, accessible from anywhere in the country, even while roaming. You can also send us an SMS to 121 or mail us at 121@airtelindia.com.

*In case of email, mention your mobile no. like, 9810012345, in the subject of the mail for a quicker response.

Airtel Postpaid

Airtel welcomes you to a vibrant world of unlimited opportunities. More exciting, innovative yet simple new ways to communicate, just when you want to, not just through words but ideas, emotions and feelings. To give you the unlimited freedom to reach out to your special people in your special way.

Easy Billing

Enjoy a host of rich features only with Airtel e-bill. Register free on ‘My Airtel’ section and view your monthly bill with call details for last three months. Sort your calls between personal and official or analyze your usage, at the click of a button. To change your tariff plan call our IVR at 121 and leave a request.

Easy Payment Options. Anytime Anywhere

You can choose from a host of convenient payment options only with Airtel. Walk into any Airtel relationship centre and make your payments by cash or credit card. Drop a cheque at any of the drop boxes for making payments or simply log on to My Airtel section and pay instantly through your credit card. You can also opt for easy payment options like:

Electronic Clearing System

Fill an ECS form and mail, fax it to us or drop it any of our relationship centres to directly debit your bank account for your monthly Airtel bill.

Pay while roaming

Airtel has introduced 'Anywhere payment' that offers you the convenience of making payments while you roam. Walk in to any Airtel Relationship Centre in the country, make payments by cash or credit card and enjoy uninterrupted Airtel Services.

Credit limit

Your pre-set credit limit mentioned on your monthly bill helps you keep your mobile charges in control, keeps track of your usage and ensures that your mobile phone is not misused. Should you exceed your credit limit, you will be informed via a voice or a non-voice message to make an interim payment and reduce your account balance below your credit limit. You may also choose to pay us an additional refundable deposit to enhance your credit limit or opt for our convenient payment method of Credit Card Standing instruction .You can also make use of ECS facility.

Strong Network Coverage

Enjoy complete clarity when calling with Airtel .It offers you world class technology and unbreakable network coverage that spans over 23 circles across the country.

Long Distance Calling Facility

Call long distance calls in India and Overseas with STD / ISD facility on your Airtel phone.

Widest Roaming - National and International
Airtel's roaming service allows you to stay connected and use your mobile phone to make or receive calls from almost anywhere in India and also over 160 countries, abroad.

GPRS - Roaming
Use Airtel Postpaid's GPRS services, while roaming, to access the internet and office mails (eg. BlackBerry services), from almost anywhere in India and abroad.

Say it. In more than just words, with Services from Airtel
Airtel brings you a wide range of Services that will change the way you communicate. Try them and discover a whole new world of fun and excitement.

Call management Services
Call waiting, call hold, call divert and Caller Line Identification Presentation, help you do more with your Airtel Postpaid connection!

Conference call
You can hold a teleconference with 5 people simultaneously with Call Conferencing service from Airtel. In fact, you can set up a conference even when the other five are using a landline phone. To know more, call customer service at 121.

Missed call alert
A missed call alert is a SMS that you will receive for all the calls that you missed. The SMS will detail the CLI and the time when the call was made. To activate, dial *135*2# then press the call button and wait for the request to be completed.

Voice Mail
When your handset is switched off, or you’re too busy to answer the phone, Airtel Voicemail will answer your calls and record a message. The best part is that there's no extra monthly cost for setting up Voicemail - you just pay for the phone call when you use the service.

SMS (Short Messaging Service)
Send messages quickly and easily, using text, if it's too noisy to talk or you don't have much time. It's the way to Share those interesting one-liners, important reminders and rib-tickling jokes, with anyone, anytime, anywhere in the world.

Subscription Alerts
Get regular alerts on news, jokes, business, health and films on your Airtel mobile phone with Subscription Services. SMS for News, for Jokes, for Business News, for Sports Alerts & for Vaastu tips to 3333.

MMS (Multi-media Messaging Service):
Jazz up your messages with pictures, images and video clippings, with MMS from Airtel! To activate MMS on your phone, SMS 'MMS' to 56465 and save service settings.

Airtel Live!
Make your mobile the most happening entertainment destination with Airtel Live! Airtel brings you the latest in entertainment and information services, right on your phone!

Airtel Live! WAP Services:
Download the latest ringtones, games, wallpapers, videos and much more. You can also get news clips, watch live TV and download full songs on you phone! To get Airtel Live! settings on your phone SMS 'Live' to 56465 and save the settings that you receive as your preferred connection. Airtel Live! Portal can be accessed from you GPRS enabled phone, by sending a SMS 'FUN' to 56465.

Airtel Live! Voice Services:

Just Dial 56465 and say the name of the service. For e.g. say ‘Ring tones’ to download your favourite ring tones. You can also choose a variety of content options like Live Cricket Commentary, latest National / International News, Movie Reviews or Stock Market Updates.

Airtel Live! SIM Services:
Access loads of fun content and exciting services like cricket, stocks, on your phone at the touch of a few buttons with Airtel Live! SIM based Services on your SIM card menu. To download new services on your Airtel SIM, choose the "What's new" option under the "Airtel services" menu.
Airtel Live! SMS Services:

You can enjoy a host of services by sending a keyword as an SMS to 56465 ! Choose Astrology / Horoscope, Cricket, Bollywood / Hollywood / Indi Pop Ring tones. In case you need assistance SMS ‘Help’ to 56465.

GPRS (General Packet Radio Services)

Log on to the internet, with GPRS that allows data transmission at a higher speed. Access e-mails and internet across Airtel's pan-India presence using 'Mobile Office' with your phone or a phone and laptop both.

Get the EDGE

Browse the internet on your mobile phone with Airtel's EDGE services. Enjoy live TV, enhanced WAP experience and Airtel Data Cards on our high speed network.

Hello Tunes

Tired of that boring old ‘tring tring’ on your phone? Well now when a friend calls, you can make them groove to the hottest new tracks burning up the music charts with Hello Tunes from Airtel! You get a wide choice of songs in the Popular & New Arrivals categories that are updated regularly. What's more, you can directly call the number for your kind of music, e.g. call 678005 for ‘English New’ and 678001 for ‘Hindi New’. This would directly take you to your favourite artist's Hello Tunes listing.

Copy a Hello Tunes

Like a tune you want, all you have to do is call 55055 and follow the simple voice instructions to copy your favourite Hello Tunes. Once inside the copy feature, just key in the 10-digit Airtel mobile number you want to copy the Hello Tune from and you get the same Hello Tune assigned to your number.

Gift a Hello Tunes

Forget gifting chocolates, flowers and greeting cards. Say it with a song instead! Gift a Hello Tune to that special someone. Just call 55055 and choose the song that you want to gift. Follow the simple voice instructions and key in the 10-digit Airtel mobile number that you want to gift the Hello Tune to. You will get an SMS notification upon successful receipt of that gift.

Buy Music - Airtel Music Shops

Buying your favourite Hello Tune or Ringtone is as simple as recharging your phone with talktime. Simply walk into your nearest Airtel Shop and walk out with your favourite song. Choose from Bollywood Hits to Indipop Remixes, Hard Rock to Gujrati Garba, Bhajans to Jazz, Bhangra Beats to foot tapping Tamil Hits from a list of more than 18000 songs.

Reach us, Anytime Anywhere

In case you need assistance, dial '121' - our toll-free number, accessible from anywhere in the country, even while roaming.

*In case of email, mention your mobile no. like 9810012345 in the subject of the mail for a quicker response.

chapter ii, iii & iv (findings)

TARIFF STRUCTURE

[pic]
Prepaid Tariffs
Airtel Prepaid Ready Cellular Card and Recharge Cards are available, all over the city at over retail outlets including 24-hour outlets. Airtel Prepaid Ready Cellular Card and Recharge Cards are available, all over the city at over retail outlets including 24-hour outlets.

Airtel Prepaid Regular
|449 SUK | |
| |Pulse Rate | |
| |60 sec | |
| | | |
| |Price of Pack (Rs.) | |
| |Rs.449 | |
| | | |
| |Free Airtime on Pack (Rs.) | |
| |Nil | |
| | | |
| |Incoming Calls (Rs.) | |
| |Free while in home network | |
| | | |
| | | |
| |Airtel | |
| |GSM / CDMA | |
| |(10 Digit) | |
| |Landline / WLL | |
| | | |
| |LOCAL RATES (Rs./min) | |
| |Rs.1.20 | |
| |Rs.2.00 | |
| |Rs.2.40 | |
| | | |
| |STD RATES (Rs./min) | |
| |Rs.2.75 | |
| |Rs.2.75 | |
| |Rs.2.75 | |
| | | |
| |ISD (Rs./min) | |
| | | |
| |USA, Canada, Europe (Fixed Line), Australia, Singapore, Hong Kong, Thailand, Malaysia, Indonesia, New Zealand. | |
| |Rs.6.40 | |
| | | |
| |Gulf, Europe (Mobile), SAARC countries, Africa & Rest of the world | |
| |Rs.9.20 | |
| | | |
| |Cuba, Sao Tome & Principe, Guinea Bissau, Diego Garcia, Nauru, Solomon Islands, Vanuatu, Cook Islands, Tuvalu, Tokelau, Norfolk | |
| |Island, Sakhalin | |
| |Rs.40.00 | |
| | | |
| |SMS (Rs.) | |
| | | |
| |Local | |
| |Rs.1.00 | |
| | | |
| |National | |
| |Rs.1.50 | |
| | | |
| |International | |
| |Rs.5.00 | |
| | | |
|Other Details |
|*Rs 50 Local Airtel-Airtel Mobile talktime per month for 6 months |
| |
|* First month Airtel-Airtel credit within 72hrs of activation & balance credit by 1st week of every month) |
| |
|*The SMS charge as applicable is per 160 characters |
| |
|* Validity- 24 months. |

Postpaid
Airtel Postpaid allows you to choose from a variety of affordable talk plans, convenient payment options and host of rich features. So get set to enjoy a world of limitless possibilities!

Reference Tarif Packages (RTP)

|On time charges |
|Activation Charges |Rs. 600 |
|Membership Fee |NA |
|Security Deposit |Rs. 500 |
|Monthly Charges (Fixed) |Rs. 524 |
|Bill plan Charge |Rs. 425 |
|Monthly Rental |Rs. 99 |
|Clip |NA |
|Monthly Charges (Optional) |
|Clip |Rs. 99 |
| |Airtel |GSM / CDMA (10 Digit)|Landline / WLL |
|Local Rates |Rs. 1.00 |Rs 1.00 |Rs 1.00 |
|STD RATES |Re.1 |
|50 – 200 Km | |
|200 – 500 Km | |
|500 + Km | |
|ISD |
|USA, Canda, Europe (Fixed Line), Austalia, Singapore, Hong Kong, |Rs. 7.20 |
|Thailand, Malaysia, Indonesia, new Zealand | |
|Gulf, Europe (Mobile), SAARC Countries, Africa & Rest of the |Rs 9.99 |
|world | |
|Cuba, Sao tome & Principle, Guinea Bissau, Diego Garcia, Nauru, |Rs. 40.00 |
|Solomon Islands, Vanuatu, Cook Island, Tuvalu, Tokelau, Norfolk | |
|Island, Sakhalin | |
|SMS |
|Local |Rs. 1.50 |
|National |Rs. 2.00 |
|International |Rs. 5.00 |
|Value Added Services (Rs.) |Rs. 3.00 |

Airtel One Standard 150

|One Time Charges |
|Activation Charges |Rs 250 |
|Membership Fee |Rs 250 (Converts into security after 24 months) |
|Security Deposit |NA |
|Monthly Charges (Fixed) |Rs. 150 |
|Bill Plan Charge |Rs. 51 |
|Monthly Rental |Rs. 99 |
|Clip |NA |
|Monthly Charges (Optional) |
|Clip |Rs. 50 |
|Bissau, Diego Garcia, Nauru, Solomon Islands, Vanuatu, Cook | |
|Islands, Tuvalu, Tokelau, Norfolk Island, Sakhalin | |
|SMS |
|Local |Rs 1.50 |
|National |Rs 2.00 |
|Intentional |Rs. 5.00 |
|VAS |Rs. 3.00 |

❑ This Bill Plan is also available under Advance Rental of Rs. 900 for 2 years.

Local Pack

Airtel to other local mobiles (non Airtel) At Rs 1 / min
❑ Monthly rental Rs 25 per months/-
❑ STD Pack
Airtel to other mobiles (non Airtel) & fixed lines nos. at Rs 2 / min.
❑ Monthly rental Rs 75 per month/-
❑ Special offer for Airtel Telephone service customers for availing Airtel Mobile services
If you already have Airtel Telephone service, you can buy a new Airtel Mobile connection under Airtel One Standard 150 Plan.

Benefits:
❑ Non security deposit.
❑ No membership / activation fee
❑ Enjoy calls to your Airtel fixed line no. at just 60 P / min.
❑ Monthly rent of Rs 25 for reduced call rates to your Airtel fixed line has been waived off for 1 year.

Advance Rental benefits (1year scheme)

Pay an advance rent of Rs 999 and enjoy Airtel One Standard 150 plan at Zero monthly rental for one year.
Advance rental of Rs 999 gives you a rental discount of Rs 150 every month for the next 2 months. All other options and charges are as per the existing Airtel One Standard 150 Plan.

Airtel one Standard 249

|One time charges |
|Activation Charges |Rs 250 |
|Membership Fee |Rs 250 (Converts into security after 24 months) |
|Security Deposit |NA |
|Monthly Charges (Fixed) |Rs. 249 |
|Bill Plan Charge |Rs. 150 |
|Monthly Rental |Rs. 99 |
|Clip |NA |
|Monthly Charges (Optional) |
|Clip |Rs. 50 |
| |Airtel |GSM / CDMA (10 Digit)|Landline / WLL |
|Local Rates |Re. 1.00 |Rs. 1.25 |Rs. 1.25 |
|STD RATES |
|50-200Km |Rs. 2.00 |Rs. 2.40 |Rs. 2.40 |
|200 – 500 Km |Rs. 2.00 |Rs. 2.40 |Rs. 2.40 |
|500 + Km |Rs. 2.00 |Rs. 2.40 |Rs. 2.40 |
|ISD |
|USA, Canda, Europe (Fixed Line), Austalia, Singapore, Hong Kong, |Rs. 7.20 | | |
|Thailand, Malaysia, Indonesia, new Zealand | | | |
|Gulf, Europe (Mobile), SAARC Countries, Africa & Rest of the |Rs 9.99 | | |
|world | | | |
|Cuba, Sao tome & Principle, Guinea Bissau, Diego Garcia, Nauru, |Rs. 40.00 | | |
|Solomon Islands, Vanuatu, Cook Island, Tuvalu, Tokelau, Norfolk | | | |
|Island, Sakhalin | | | |
|SMS |
|Local |Rs. 1.00 | | |
|National |Rs. 1.50 | | |
|International |Rs. 5.00 | | |
|Value Added Services (Rs.) |Rs. 3.00 | | |

You also enjoy 25 FREE local mobile to mobile SMS

Senior Citizen Plan

|One Time Charges |
|Activation Charges |Rs. 250 |
|Membership Fee |Rs. 250 (Concerts into security deposit after 24 months) |
|Security Deposit |NA |
|Monthly Charges (Fixed) |Rs. 150