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The Ideas of the 4 Ps Theory Research in Marketing Mix Essays
The Ideas of the 4 Ps Theory Research in Marketing Mix Essays
Marketing mix is a term and subject of a research of Business and Marketing. If you are assigned to write a marketing mix essay, the current article can be helpful for you.

To write a good marketing mix essay, students should know what this subject is. The term ‘marketing mix’ appeared as a concept of improving the effectiveness of marketing. In your marketing mix essay you should describe some principles of the work of the marketing mix theory in practice.

Marketing mix essays require the research of a concept on the example of a company. It is better to choice a big and well-known company for your observation.

The theory of the subject is based on 4 Ps: the products, price, place, and promotion. These elements should be the points of your investigation in a marketing mix essay.

1. The product determines the sphere of a company activity. A marketing mix essay does not aim to present a wide range of products that the company produces. In your marketing mix essay you should write about a product life cycle in accordance with the supply and demand.
2. The price must be affordable for customers and, at the same time, guarantee a profit for the company. The goal of the company is to find a right price for their products. Your marketing mix essay should analyze the real picture of the company activity and propose some possible ways for balancing prices.
3. The place represents contribution channels of the company’s products. The marketing mix essay discusses the effectiveness of the company and market co-operation.
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